In this blog we will analyse the perception of car owner and buyer on brands. Our study will allows us to define what relation people have with car brands and what criterias are important in there purchase.
“WE” represents the authors of that blog! We are 4 in total, 3 boys 1 girl, all in the same program (International Marketing and Business Development) in SKEMA BUSINESS SCHOOL in Paris.
As the 3 boys are real gentlemen let’s start with the only girl: Manon Baud. She did a DUT in Commercial Skills before she came at Skema. During the second year in our school she spent a semester in Ralleigh USA. After that she did an internship of one year in France at Pathé, a French film distributor.
Let’s meet now Nicolas Rousseaux. He did a preaparatory class before he came at Skema. During the second year he spent a semester in China at Suzhou. Then he did six months internship at Blueapps a start-up that develops applications for Iphone. After that he did another six months internship at La Française des Jeux. And finally he came to London to do a last six months internship at RafflesMedia a web-marketing agency.
Then we have Pascal Caye who made a preparatory class too before he came to Skema. Then thanks to our school he spent one year in a foreign university in Finland. When he came back to France he did one year at Nielsen where he was in charge of marketing studies.
To finish, Clément Llehi did his Bachelor Degree at the ESC Toulouse, during his 2nd year he did a 6 month internship, in Shanghai for a web-marketing agency. After his Bachelor degree, he decided to go back to China to improve his Chinese level by taking classes at Jiaotong University. Afterward, he studied International Marketing and Business Development at Skema Business School, and again, thanks to it, he did another internship in Shanghai for an Organic food company.
