Criterion of purchase (3)

Criterion of purchase depending of the SEX!

Hello all! Hope you still enjoy the blog!!!

Today we are having a look to the criterion of purchase depending on the sex of the person. Do men and women have the same approach buying their cars?

The answer is: “not exactly”!

Here the ranking of the criterion of purchase for the men and the women, from the most important to the less:

MEN	WOMEN
1- Price	1- Price
2- Power Consumption	2- Power Consumption
3- Comfort	3- Safety
4- Safety	4- Comfort
5- Look	5- Environmental performance
6- Brand	6- Look
7- Model	7- Brand
8- Environmental performance	8- Model
9- Duration of guarantee	9- Duration of guarantee
10- Novelty of the model	10- Financing offers associated
11- Services associated	11- Services associated
12- Financing offers associated	12- Novelty of the model
13- Period for buying	13- Period for buying

Etude IFOP 2012 “Les Français et l’automobile”p.25-27 Les critères les plus importants pour l’achat d’une voiture neuve

As we can see the two most important criterion are the same for men and women. The first change in the ranking appeared at the third place: men favour the comfort and women favour the safety. We can imagine that maybe men are more likely to spend time in their car for work than women. And maybe women trust less the car’s technology and favour more the safety. But we have to say that the difference is quite small since the two criterions remain between the third and fourth place for both men and women.  

The important to notice difference deals with the environmental performance. While men put this criterion at the rank 8 women put it at the 5^th place. Ladies seem to give a much more important credit to the environmental issue in car buying than men.

That is the only interesting difference between them on their criterions of purchase for car.