Interview guide: Part 4

4. Design Focus

10. Do you recognize this car? What inspire you this design?

11. Do you recognize this car? What inspire you this design?

12. Do you recognize this car? What inspire you this design?

The purpose of these questions is to confront the interviewees’ opinion regarding the design of the front of three different models:

·         First picture: Renault Mégane

·         Second picture: American car

·         Third picture: Volkswagen Golf

13. Among these three models and based on the design, which one do you prefer? Why?