Auto-perception

mercredi 27 mars 2013

Interviewees’ profile



We have carried a total of eight in-depth interviews. All the interviewees respect the following prerequisites:

 
 
Here is the interviewees’ socio demographic profile:






Publié par Unknown à 00:41
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  • ▼  2013 (31)
    • ▼  mars (30)
      • Conclusion
      • Focus on car design
      • American cars
      • French cars
      • German cars
      • Assisted factors of purchase
      • Spontaneous factors of purchase
      • The interviewees and their cars
      • Interviewees’ profile
      • Interview guide: Part 5
      • Interview guide: Part 4
      • Interview guide: Part 3
      • Interview guide: Part 2
      • The interview guide: Part 1
      • Methodology
      • Objectives of the study
      • Criterion of purchase (5)
      • Criterion of purchase (4)
      • Criterion of purchase (3)
      • Criterion of purchase (2)
      • Criterion of Purchase (1)
      • Perception: Personnality, lifestyle
      • Perception: Archetypes
      • Perception of cars
      • Perception
      • New trends (3): What's next?
      • New trends (2): Hybrid Cars!
      • New trends (1): Electric Cars!
      • Slight overview of the Art Of Buying a Car
      • French market has broken down...
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