Methodology

Hi, 

To reach our objectives, we have chosen to conduct in-depth interviews in order to collect key word and concrete feedback regarding car manufacturer brand and purchase factors of influence.

To choose the interviewees, we have based our study on different selection criteria:

 

We have conducted a total of eight face-to-face interviews, with an average duration of 32 minutes. All the interviewees were French and the interviews have been conducted in French between March 5^th and March 14^th 2013.