Criterion of purchase (5)

Criterion of purchase depending of the OCCUPATION!

Hello all! Welcome again for a new article on the purchase criterion to buy a new car.

Today we wonder if the occupation is a part of a people profile that influences the criterion of purchase. Thanks to the study Ifop 2012 we can make two categories of people:

CSP- = workers and employees

CSP+ = craftsperson, storeowners, managers, company managers

Here is a table with their criterion of purchase from the most important to the less:

CSP+	CSP-
1- Price	1- Price
2- Power Consumption	2- Power Consumption
3- Comfort	3- Comfort
4- Safety	4- Safety
5- Brand	5- Look
6- Look	6- Brand
7- Environmental performance	7- Environmental performance
8- Model	8- Model
9- Duration of guarantee	9- Duration of guarantee
10- Novelty of the model	10- Novelty of the model
11- Financing offers associated	11- Services associated
12- Services associated	12- Financing offers associated
13- Period for buying	13- Period for buying

Etude IFOP 2012 “Les Français et l’automobile”p.25-27 Les critères les plus importants pour l’achat d’une voiture neuve

This table show us that there are no big differences between those two profiles of persons. The main reason is that with the crisis even the people with high-income jobs are careful with their money. That is why the price and the power consumption are still the two first criterions. But the difference between these two profiles is not only the money they earn there is also a difference in their education and in their professional background. People in “CSP+” have made longer and more intellectual studies. But we can see here that nowadays when you buy a car your professional background or your studies change nothing in the demand that you have and the criterion that are important. It is almost the same ranking.